The Ultimate Guide to Getting More Reviews on Amazon in 2023 – Boost Your Product’s Credibility and Sales

how to get reviews amazon


In today’s highly competitive ecommerce landscape, reviews have become an essential component that influences customer purchase decisions. Positive reviews not only provide a trust factor but also establish credibility for your products on Amazon. In this comprehensive guide, we will explore strategic ways to obtain more reviews on Amazon in 2023. By implementing these strategies, you can boost your product’s credibility and increase sales on the platform.

Strategy 1: Setting up the Request a Review Automation

The “Request a Review” feature on Amazon allows sellers to proactively ask customers to leave a review for their purchased products. By automating this process, you can save time while complying with Amazon’s guidelines.

To set up the Request a Review Automation process:

  1. Choose an Automation Tool: Utilize tools such as Seller Board or Helium 10 to automate the review request process.

  2. Connect Your Amazon Account: Link your Amazon Seller Central account to the automation tool of your choice.

  3. Configure the Automation Settings: Follow the tool’s instructions to customize your settings and select the appropriate parameters for sending review requests.

  4. Personalize Your Message: Craft a polite and personalized message requesting a review from the customer while adhering to Amazon’s guidelines.

  5. Schedule Automated Review Requests: Set the frequency for sending review requests based on best practices and guidelines provided by Amazon.

By automating the review request process, you can ensure that all eligible customers receive a gentle reminder to share their feedback, increasing the likelihood of receiving more reviews and enhancing your product’s credibility on Amazon.

Strategy 2: Harnessing the Power of Thank You Card Inserts

Thank you card inserts provide an excellent opportunity to establish a personal connection with your customers and remind them to leave a review. By including these personalized inserts with your products, you can encourage customers to share their experience and build brand loyalty.

Consider the following tips when creating effective thank you card inserts:

  • Express Gratitude: Be genuine and express your gratitude for the customer’s purchase. Emphasize the value their satisfaction holds for your business.

  • Personalize the Message: Address customers by their names and include a personalized message to create a connection and show that you value their support.

  • Encourage Honest Reviews: Politely ask customers to leave an honest review, emphasizing the importance of their feedback in improving your products and customer experience.

  • Comply with Amazon Guidelines: Avoid directly asking for positive reviews or offering incentives in exchange for reviews to comply with Amazon’s rules and regulations.

By strategically using thank you card inserts, you can leave a positive impression on customers and increase the chances of receiving valuable reviews for your products on Amazon.

Strategy 3: Leveraging Social Media, Specifically Instagram

Social media platforms, like Instagram, provide an excellent opportunity to engage with customers and build brand awareness. By leveraging Instagram, you can encourage customers to share their experiences with your products and generate user-generated content (UGC).

Follow these steps to leverage social media, specifically Instagram, for obtaining more reviews:

  1. Promote Customer Engagement: Include a call-to-action in your thank you card inserts, encouraging customers to tag your brand on Instagram when they share photos or reviews of your products.

  2. Incentivize Tagging: Consider offering incentives or rewards, such as discount codes or contests, to customers who tag your brand on Instagram.

  3. Harness User-Generated Content (UGC): Monitor the tagged posts and seek permission from customers to repost their content. User-generated content serves as social proof and can significantly impact prospective customers’ decision-making process.

  4. Request Reviews: Engage with customers who have tagged your brand on Instagram through direct messages. Politely ask them to consider leaving an honest review on Amazon while expressing your gratitude for their support.

By incorporating social media into your review acquisition strategy, you can broaden your reach, build a community around your products, and drive more reviews for your Amazon listings.

Strategy 4: Unlocking the Power of the Amazon Vine Program

The Amazon Vine Program is an exclusive program available for brand-registered sellers on Amazon. It allows sellers to offer free product samples to Amazon Vine Voices, trusted reviewers known for their honest and unbiased feedback. Participating in the program can help generate genuine reviews and boost credibility on the platform.

To get started with the Amazon Vine Program:

  1. Ensure Brand Registration: Make sure you have a brand-registered account on Amazon to be eligible for the Vine Program.

  2. Enroll in the Program: Within Seller Central, navigate to the Advertising tab and select the Vine Program. Enroll in the program by paying the associated fee (typically $100, subject to change).

  3. Eligible ASIN Selection: Choose the Amazon Standard Identification Numbers (ASINs) of your products that are eligible for the Vine Program. It’s recommended to select products with fewer than 30 reviews.

  4. Offer Free Samples: Specify the number of units you are willing to provide as free samples for each eligible ASIN.

  5. Review Generation: Once enrolled, Vine Voices can request your product samples, and they are encouraged to leave unbiased reviews based on their authentic experiences.

While the Amazon Vine Program involves costs and considerations, it provides a reliable way to secure initial reviews for new products or those with limited review counts.

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Tips for Nurturing Positive Reviews and Handling Negative Feedback

In addition to implementing the strategies mentioned above, it’s essential to actively nurture positive reviews and effectively handle negative feedback. Here are some tips to make the most of customer reviews:

  1. Deliver Outstanding Products and Customer Service: Provide high-quality products and exceptional customer service to encourage positive reviews organically.

  2. Monitor and Respond to Reviews: Regularly monitor your product reviews and respond promptly to both positive and negative feedback. Acknowledge positive reviews with gratitude and address concerns raised in negative reviews professionally.

  3. Use Reviews for Continuous Improvement: Analyze customer feedback and identify potential areas of improvement in your products, packaging, or customer experience. This can help you enhance future product offerings and deliver a better customer experience.

  4. Leverage Positive Reviews as Social Proof:Select compelling excerpts from positive reviews and feature them on your website, product listings, or marketing materials. Showcase the satisfaction of your customers to build trust and credibility with prospective buyers.

  5. Handle Negative Feedback with Care: Take negative feedback as an opportunity to improve and address customer concerns. Respond promptly, offer solutions or alternatives, and demonstrate a genuine commitment to customer satisfaction.

Remember, Amazon’s guidelines prohibit incentivizing customers for positive reviews or manipulating the review system. Focus on providing outstanding products and customer experiences to earn genuine reviews that will contribute to the credibility of your brand.


Acquiring more reviews on Amazon is essential for establishing your product’s credibility, increasing sales, and staying ahead of the competition. By implementing the strategies outlined in this guide – setting up the Request a Review Automation, leveraging thank you card inserts, harnessing social media, and utilizing the Amazon Vine Program – you can actively seek genuine reviews that will help boost your product’s credibility and visibility on Amazon.

However, always prioritize delivering exceptional products and exceptional customer experiences to generate organic reviews naturally. Genuine feedback will not only benefit your brand but also provide valuable insights for ongoing product improvement.

Remember, building and maintaining a stellar reputation requires continuous effort. Regularly monitor, respond, and learn from customer reviews to refine your offerings and provide an exceptional experience. By leveraging customer feedback, you can build trust with prospective buyers, increase sales, and create a successful presence on Amazon in 2023 and beyond.


Frequently Asked Questions:

Can I pay for Amazon reviews?

No, paying for Amazon reviews is against Amazon’s policy. It’s considered manipulation and can lead to penalties, including removal of product listings or suspension of your selling privileges. Genuine customer reviews are encouraged, but they must be unbiased and authentic. Amazon has strict rules to maintain the integrity of reviews and ensure they provide helpful information to customers

How long do reviews take to appear on Amazon?

Reviews on Amazon typically appear within 72 hours after submission. However, this can vary depending on the volume of reviews being processed. Amazon manually checks each review to ensure it complies with their guidelines before it is published. If a review violates these guidelines, it may be rejected and will not appear on the product page.

Will Amazon remove fake reviews?

Yes, Amazon actively works to detect and remove fake reviews. They have strict policies and advanced systems in place to identify and eliminate reviews that are inauthentic, biased, or violate their community guidelines. Violations can lead to penalties such as the removal of reviews, suspension of privileges, or legal action. Amazon’s goal is to ensure that all reviews provide genuine, unbiased, and valuable insights for customers.

Does Amazon notify you when your review is posted?

Amazon doesn’t have any kind of policy that allows you to get any notifications after you post any review on Amazon. The same rule also applies for the seller; Amazon won’t notify you when you get any feedback from the seller.

Why are some of my Amazon reviews hidden?

Amazon may hide reviews for a variety of reasons. One reason is that the seller paid for fake reviews, spam reviews, or personal connections with the reviewer, which violates Amazon’s TOS. Another reason is that the reviews are hidden due to changes in privacy settings, which can be turned off to allow reviews to be public once again. If you think your review was removed by mistake, you can contact Amazon customer service for assistance.

What is the Amazon request a review button?

The Amazon Request a Review button is a feature that allows Amazon sellers to request reviews from their customers within Seller Central. To use the Amazon Request A Review Button, you need to log in to Amazon Seller Central, click on Orders, click on Shipped (make sure your filter is to the last 30 days or greater), and click on the Order Number. The Amazon Request A Review Button will appear at the top right of the order. Clicking the button triggers an email to the buyer, asking them to leave a product review or seller feedback. 

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