As an Amazon seller, you might have come across the term “Amazon ungating.” But what does it mean to be ungated on Amazon? How can you navigate the process of Amazon FBA ungating? And what is the Amazon auto ungate list for 2023? This comprehensive guide will answer all your questions about Amazon ungating and provide you with a step-by-step guide on how to get ungated.
Understanding Amazon Ungating
Amazon ungating refers to the process of gaining approval to sell in restricted categories or brands on Amazon. These categories are “gated” to ensure that only sellers who meet Amazon’s stringent quality and performance standards can sell within them. This process is crucial for sellers who wish to expand their product range and increase their sales on Amazon.
The Challenge of Amazon FBA Ungating
Fulfillment by Amazon (FBA) sellers often face the challenge of ungating. Amazon FBA ungating involves getting approval to sell restricted products under the FBA model. This can be a daunting task for new sellers, as Amazon requires proof that you are a trustworthy seller who will not sell counterfeit items or harm their brand.
The Traditional Method of Getting Ungated: Using a Wholesaler
The traditional method of getting ungated involves purchasing products from a distributor or wholesaler and submitting the invoice to Amazon. This method, while effective, has several challenges. First, you need to establish a relationship with the distributor or wholesaler, which can be time-consuming. Second, there is often a minimum order amount, which can be a significant financial commitment. Lastly, there is the risk of financial loss if you cannot sell the products at a profit.
For example, Frontier Co-op is a reputable wholesaler that is recognized by Amazon and sells a wide range of beauty, grocery, health, and household items. EE Distribution is another example that specializes in toy brands.
Here is a step-by-step guide on how to get ungated on Amazon using a wholesaler:
- Find a Wholesaler or Distributor: Look for a reputable wholesaler or distributor that sells the product or brand you want to get ungated in. Ensure they are recognized by Amazon.
- Purchase the Product: Buy at least 10 units of the product. This is a requirement for Amazon’s ungating process.
- Receive the Product: Once you receive the product, take pictures of it, including the barcode. This is to prove to Amazon that you have the product in hand and that it is not counterfeit.
- Submit the Invoice and Pictures to Amazon: Submit the invoice and pictures to Amazon as part of your ungating application. Make sure the invoice meets Amazon’s requirements, which include your name and address, the name and address of the manufacturer or distributor, and a combined purchase of at least 10 units of the product.
- Wait for Approval: After submitting your application, wait for approval from Amazon. If your application is initially declined, you can reapply using the same documents.
Despite the challenges, this method can be beneficial as it allows you to establish a relationship with a wholesaler, which can lead to better deals and a wider range of products in the future.
An Alternative Method: Retail Arbitrage
At FBA City, we recommend an alternative method of getting ungated using retail arbitrage. This method involves purchasing products from retail stores or websites and submitting the invoice and pictures of the product to Amazon as part of the ungating application.
For shoe and apparel brands like Nike, Adidas, Converse, and Under Armour, we recommend using websites like Eastbay. For beauty, grocery, health, and household items, we suggest using Frontier Co-op. For toy brands, we recommend using EE Distribution.
Here is a step-by-step guide on how to get ungated on Amazon using retail arbitrage:
- Find a Product: Look for a product that you are currently gated from selling on Amazon. The product should be available for purchase from a retail store or website.
- Purchase the Product: Buy at least 10 units of the product. This is a requirement for Amazon’s ungating process.
- Receive the Product: Once you receive the product, take pictures of it, including the barcode. This is to prove to Amazon that you have the product in hand and that it is not counterfeit.
- Submit the Invoice and Pictures to Amazon: Submit the invoice and pictures to Amazon as part of your ungating application. Make sure the invoice meets Amazon’s requirements, which include your name and address, the name and address of the manufacturer or distributor, and a combined purchase of at least 10 units of the product.
- Wait for Approval: After submitting your application, wait for approval from Amazon. If your application is initially declined, you can reapply using the same documents.
FAQs
1. What does it mean to be ungated on Amazon?
Being ungated on Amazon means that a seller has received approval to sell in restricted or “gated” categories on Amazon.
2. What is Amazon FBA ungating?
Amazon FBA ungating is the process of getting approval to sell restricted products under the Fulfillment by Amazon (FBA) model.
3. What is the Amazon auto ungate list?
The Amazon auto ungate list is a list of categories that Amazon automatically approves for sellers to sell in without going through the ungating process.
4. What are the invoice requirements for Amazon ungating?
The Amazon invoice for ungating should come from a reputable supplier and must contain specific information, including the seller’s name and address, the supplier’s name and address, and the details of the purchased products.
5. What is brand ungating on Amazon?
Brand ungating on Amazon means getting approval to sell specific brands that are otherwise restricted on Amazon.
6. How does Amazon ungating work in the UK?
For sellers in the UK, the Amazon ungated categories list UK may differ from the US. Sellers should check the specific categories that require ungating in their region.
7. How can I get ungated on Amazon?
Sellers can get ungated on Amazon by submitting a request through Seller Central, providing necessary documentation, and meeting Amazon’s performance and quality standards.
8. What are some popular brands that require ungating on Amazon?
Popular brands that often require ungating include Lego and Nintendo.
9. Are there services that help with Amazon ungating?
Yes, there are Amazon ungating services that help sellers get ungated by providing necessary documentation and meeting Amazon’s requirements.
10. What are the benefits of getting ungated on Amazon?
Getting ungated on Amazon allows sellers to sell in restricted categories, expanding their product range and potentially increasing their sales.
Conclusion
Getting ungated on Amazon can open up new opportunities for sellers. While the process may seem daunting, understanding the requirements and procedures can make it easier. Whether you’re looking to get ungated in beauty, seeking to understand the Amazon auto ungate list for 2023, or curious about Amazon seller account ungating, this guide provides the information you need.
Remember, the world of Amazon selling is ever-evolving, and staying updated with the latest changes, including the Amazon auto ungate list 2023, can give you a competitive edge. Happy selling!
